Massage Therapy Social Media Posts

Why Is Social Media Important To Your Massage Practice

Social media is a great way to stay connected with clients and your community, now more than ever. While your personal social media profiles keep you connected with friends and family, you can use social media as part of your business marketing to connect with current clients and reach new ones. You don’t need to join every social media platform out there. Pick one or two that you are familiar with, or that you know your clients are using, and focus on them.

Keep followers up-to-date about hours, services, or changes in your schedule such as last-minute openings. You can also use social media to share your expertise and the health benefits of massage therapy.

Social media can help you:

• Stay connected to current clients and reach out to prospective clients
• Promote your massage therapy practice, events and specials
• Keep your clients updated about openings in your schedule and emergency closings
• Supplement and drive traffic to your website
• Become visible within the massage therapy community. To start, follow AMTA on , and .

Examples Of Strong Massage Therapy Social Media Posts

Use these examples of massage therapy social media posts to come up with ideas for your own content. Using an image is a good way to stop the scroll. You can expand on your thoughts in the post with text.

2. Promote a new service. Use social media for advertising your services. If youre offering something new, social media is a good way to share it.

3. Educate people. Become a valuable resource by sharing self-care tips. Not every post needs to be about massage therapy. Massage is just one part of a self-care regime. Sharing useful information will position you as an expert. When they are ready for a massage, theyll remember you and all the free wisdom you share.

4. Introduce new staff members. A good way to get more shares is to tag people in your post. If you hire a massage therapist, introducing them on social media gives them a reason to share the post so more people see it. Plus, its a good way to promote their services in your clinic.

5. Advertise your new location. If youre moving or opening a second location, definitely share that information on social media. Dont forget to update your profile too!

Suggested Posts And Captions:

We will also be sharing these posts on our , and accounts during Massage Therapy Awareness Week and you can share our posts with your followers.

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But What If You Want To Use Social Media For Your Massage Business But Arent Sure How

If youre willing to give social media a try for your business, it can be a huge way to reach potential clients. People really do check out social media for information about a business or product! Thats just how people do things in this modern digital age and thats unlikely to change any time soon.

For example, millennials are way more likely to ask friends on Facebook or Instagram for recommendations for a massage therapist than they are to search Google. Its the new version of word of mouth! And theyre also very likely to search for a massage therapist on Facebook or Instagram rather than just using Google. Social media has become such a big part of our world that people are using it for far more than posting photos and wishing friends a happy birthday.

Now, a quick but important aside: Yes, having a great website and good SEO practices are still important. Please dont use this as a reason to use social media and ignore your website completely!

But, it is true that having a social media presence can be a huge boost to your business.

So ok, lets assume you want to use social media but we have no idea which platform to pick. Should we go with Facebook, Twitter, TikTok, YouTube, Instagram, or some other thing?

Social Media For Massage Therapists 10 Optimization Tips For Massage Therapy Centers

There are lots of reasons why your massage therapy clinic should be on social media. Not only because your target audience spend the majority of there time on social media but also because it increases your brands credibility. When people hear about your massage therapy services whether through an ad or from someone they know, the first thing that will come into their minds is to check if you have a social media presence. If they dont see you, it only means one thing to them, your clinic doesnt exist as well. So, if you havent created a page for your massage therapy clinic, this is a sign for you to create one!

Another advantage of having a social media page is that it helps you build your audience. Especially if you recently opened and looking for customers. Since these platforms are meant to connect people, it also helps you create meaningful connections with your prospective customers through their features.

It could also help drive more traffic to your massage therapy clinics website. Here, you can a post sneak peek about your brands limited-time offer and if they want to know more about it, they can simply click the link of your website that can be found on your social media profile, and theyll be redirected to a landing page from your site.

Having a hard time managing your massage therapy clinics social media pages?

• building your community

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Using Social Media To Build Your Business

Social media can be an effective way to establish a strong online presence for your massage business. Understanding your brand, exploring the different platforms, and sharing useful content are the starting points. By building up a large following on social media, you will have a substantial base of leads to tap into with offers and promotions.

Social Media Marketing Tips For Massage Therapists

Feeling lost when it comes to using social media for marketing your massage practice? It can certainly be overwhelming to think about creating and maintaining an online, social media marketing campaign. What should you post? Where should you post it? Lets try to answer some of these questions!

Social media refers to the variety of platforms available on the internet that allow people to share their content, pictures, videos and status updates with their friends, families and customers.

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Consider Boosting Facebook Posts

In addition to organically getting your followers to like, comment on and share your content, you can promote your posts to get new people to find you. When you create a new Facebook post, you’ll see an option to “Boost” your post. Use that feature to expand your audience. You can select specific audiences based on various criteria, from location to demographics and even to specific interests, like Massage Therapy.

All Brand New Sent Every Month

• Save time Ready-to-go content supplied directly to you so you can schedule your content quickly which means you’re not wasting time creating all your own post material
• Stay up to date We’ll send everything you need for daily FB and Insta image posts, and regular email news articles as well. So you can publish regular awesome content and get more engagement from your content strategy
• Easy to use You’ll feel like a social media PRO when people start telling you they’ve seen you popping up more often
• Unbranded – Ready for you to simply add your logo and schedule them out, so you can grow your followers
• Beautiful To make your feeds more attractive and give a professional look and feel to your brand
• Diverse We believe everyone deserves massage so your social feed can reflect all of humanity
• New content every month Sent 2 weeks before the start of each month so you can be posting a new fresh image every single day and have a post ready for significant special days
• Private “Health & Hashtags” Group Access access to this amazing content community to get your questions answered and find tips as you connect with other amazing therapists from around the world
• No contract cancel the subscription whenever you like so you can try the service and only keep going for as long as it is still working for you

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Should I Use Social Media To Promote My Massage Business

There is a lot of information out there on using social media to build a business massage therapy or otherwise.

A lot of the advice basically amounts to this: post a bunch of things and youll get clients. Social media is a game-changer and something that you have to be doing to be successful.

But, is that true?

Engage With Your Customers

People will have a good impression of your brand if they see that youre actually engaging with your customers. This can be done in several ways such as responding to reviews, liking their posts when they mention your brand, re-sharing their tags, or simply asking about their opinions through a Q& A post. So, no matter how busy you become, you must always make time to engage with your audience.

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Understand The Top Social Media Platforms

Not all social media platforms are the same, so take time to understand the most popular platforms, their unique features, and the tools they offer for businesses.

As the most popular social media platform in the world, Facebook has 1.86 billion users. You can set up a dedicated business page, post articles and other content to your wall, and check analytics such as views and likes. This microblogging site lets you broadcast messages and content in short snippets. You can track mentions, use hashtags to promote events and campaigns, and access its analytics dashboard.LinkedIn LinkedIn is widely used for business-to-business purposes, but you can use it effectively to raise your personal profile and highlight your qualifications as a massage therapist. LinkedIn could also be useful if youre targeting corporate customers. Instagram is a highly visual platform where you can share photos and videos, track likes, view comments, and advertise with video and photos. Pinterest allows you to pin, sort, save, and share videos and photos.

Connecting Effectively With Your Audience

Stay engaged by replying to comments, inviting feedback and discussion, and asking your followers for their opinions. Social media marketing should be social: rather than sharing only sales messages, at least half of your posts should be information, invitations to comment, and other types of engagement. The more useful the information you share, the stronger your connection with your audience will be. No more than 20% of your posts should be directly about your business.

Ideas for content include curated content from other sites that are relevant to massage, wellbeing, and health. You should also include some original content. Original content can be announcements, news, and events relating to your business, or it can be guest articles, an article about goals you have for your business, or how-to articles about massage.

You can also do interviews, write list-based how-to articles, share photos and memes, and engage audiences with surveys. Book reviews, product reviews, motivational messaging, and client stories are also excellent ways to engage with your audience through original content. Remember, you can curate content but adding original content into the mix enables you to establish trust and build brand personality.

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Promote Your Social Media Channels

Dont forget to promote your social media channels through your offline marketing efforts and with your website. Link to your Facebook, Twitter, and other accounts on your website.

Add URLs to your business cards, and highlight your social media accounts on brochures and other promotional materials. You will want to drive as many visitors to these sites so you can develop ongoing relationships with them.

Why Use Social Media Marketing

Having a website is a good start, but social media marketing takes your visibility and credibility to the next level, and it lets you interact in real time with followers. You can share content and get immediate feedback while building up a client base by encouraging shares and follows. Social media platforms such as Facebook and Twitter provide tools for businesses that help you promote your business and measure engagement.

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The 3 Must Do’s For Social Media Marketing As A Massage Therapist

THREE MINUTE READ Create a Content CalendarEmotion-Based Images | Solution-Based TextThe typical person will scroll just over 70 feet of content every single dayPost with IntentEasy PeasyLeBron JamesHe puts in practice every day, works with seasoned coaches and learns from every action he takes

Do You Have To Use Social Media To Build Your Massage Therapy Practice

The tl dr version here is: no, you dont.

No matter what anyone tells you, it isnt a required part of growing a business. There are many different marketing methods you can use, including email newsletters, attending networking events, and building a Google Business profile .

If you dont like social media and dont use it in your personal life, that is an important consideration. If the only reason youre thinking of using it is because someone told you youd get more clients that way, let me be the one to tell you that it probably wont work.

People can tell if someone is genuinely interested in something. If you dont like social media, not only will you have a hard time with it, but your target clients will notice your lack of interest and wont respond like you want them to. So why waste your time ?

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Always Give Them A Call To Action

The ultimate reason behind social media is to grow your audience and ultimately, your client base. The reason for offering FREE value in the form of tips, suggestions, and techniques is critical most people don’t know who you are and need a reason to trust you. This trust is earned over time. While they’re getting to know you, you need to drive them to your site where you either capture their email address or convert their visit into a sale. There may be times, however, that you don’t need them to buy anything. Your Call To Action could be as simple as “Share this” or “Tell me…”. Asking questions is a powerful way to create engagement while extending the “shelf life” of your content on social media. So as part of your massage therapy social media strategy, be sure to get your audience engaged with a solid CTA.

And with these tips, you will become a social media master in no time!

Focus On Content And Consistency

If the idea of managing multiple social media accounts seems overwhelming, remind yourself that its not complicated content and consistency will help you build a strong following. You dont need to have different content for each channel because you can share the same content across your social media channels.

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Triple Check Your Details

Our businesses constantly change and evolve and sometimes we forget to update those changes in all the places our information is posted. Check all your social media profiles and make sure the details of your business are accurate. Business hours, contact email and phone number, the description of your business and specialty, and website link are all important bits of information for recruiting new clients.

Platforms like Instagram, Twitter, and TikTok dont have lots of space for all your business details. You can use a service like Linktr.ee or Linkin.bio to create one link for your bio space that will route to all the links and business information you may need to share.

Make sure you are following the accounts of all your referral partners and local businesses that you love and patronize.

Use Pictures And Logos

The photographs and graphics you use on your social profile picture and header areas should be the same photographs and graphics found on your website. If a potential client learns about you through social media, you want them to recognize you and the feel of your business when they eventually land on your website to schedule an appointment.

If you have a professional picture of you massaging, or a headshot, use that as the profile picture. If thats not an option, use your logo. If the platform allows for a cover or banner image, thats also a great place for a massage action shot with your logo in that image as well.

Size your images properly for the platform you are using. Canva.com is a great free resource that has pre-built templates for all the social image options. Its easy to upload an image, fit it into the proper template and add a logo.

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