Learn To Love Soft Sales
When you think of the word sales do you feel a little nauseous? Believe me, in the past, sales turned my stomach, too. But heres the thing: If you want to succeed in massageno matter if you work for yourself or someone elseyou better be able to sell.
Yuck, I know. Who wants to be the proverbial used car salesperson? Well, you dont have to be. In fact, you can be successful in sales by doing the opposite.
Its called soft selling, also known as gentle persuasion.
Heres how I soft sell to get repeat clients: I provide extraordinary customer care. This means I return calls quickly, allot ample time for the initial intake, explain my findings, and follow up with clients three days after the massage.
These simple acts of gentle persuasion create loyal customers and translate into five-star online reviews.
To bring in more clients, I do gentle persuasion with free demo massages. Free labor? Think free advertising instead.
I also target businesses in my niche market. For example, my niche market is runners. A while back, I approached a running store and offered free, 15-minute demo massages on a group run day. Guess what I did to sell my massage? You got it. I massaged the runners and provided extraordinary customer care.
In this situation, extraordinary customer care meant I had my massage books with me so that I could back up my findings.
I also demonstrated self-massage techniques when applicable and gave runners my business card when they had more questions.
Massage Therapist Job Outlook
The United States Bureau of Labor Statistics projects massage therapists will enjoy a job growth outlook of 22% between the years 2018 and 2028. This job growth outlook is much faster than the national average for all occupations . This means massage therapists should enjoy high levels of career stability and have several career opportunities available to them.
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Where Will You Be Working
Yes, if youre in London or the South-east of the UK, youll probably charge a lot more per hour than others around the country. There are also other pockets of the country where you can charge a premium. However, the costs are often higher and the cost of living is higher.
Do your research and find out what others in your area are charging. But dont get into a price-war I suggest charging at the higher end of the market-rate for your area and concentrating on offering a premium product
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Leslie Dematteo Lmt Ms
Leslie L. DeMatteo, LMT, MS, has been an active massage therapist since 1998, after graduating from the Sarasota School of Massage Therapy in Sarasota, FL. There she completed the massage therapy program along with a certificate program in Nuad-Bo-Rarn: Traditional Massage of Thailand. Since then, she has completed continuing education in cranial-sacral fundamentals, cancer and mastectomy massage, reflexology, trigger point therapy and prenatal massage. She is also certified by the National Certification Board for Therapeutic Massage and Bodywork and is a Professional Level member of Associated Bodywork and Massage Professionals . Her work in massage therapy continuing education and teaching in a massage school ignited a passion for adult training and education, which led her to pursue her Bachelors Degree in Adult Learning: Vocational Instruction, followed by her a Masters Degree in Adult Learning.
Getting Started At Nc Massage School
To help get you on your way to your new professional career, NC Massage School offers individualized training in massage therapy, intending to get you licensed. In addition, we take a holistic approach to education that encourages students to explore personal development of mind, body, and spirit in a small, supportive environment.
We offer six and twelve-month programs to launch your new career in helping people better their lives.
For more information, email Kristie Hogan, Owner of NC Massage School, at admin@ncmassageschool.com, send us a message, or give us a call at . Our next class session starts . Register now!
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Make Money In A Small Community
Maui is a small community and let me tell you what happens in small communitiesgood news travels fast.
If you have something thats authentic, something valuable or something new to share with your community, its actually easier for your business to grow in a small town!
In a big city, you might be just another fish in the sea. I saw my massage therapy practice grow very quickly because I had something authentic to share. Being on a small island has its advantages.
Making Money As A Massage Therapist
In recent years, the modern obsession with material wealth has given way to a renewed focus on health and quality of life. People are spending more money than ever on professional trainers, expensive fitness equipment and health club memberships. Theyre also spending plenty of cash on professional massage therapy. In fact, the massage industry as a whole is set to expand 20% by 2020 according to Department of Labor figures. If youre interested in capitalizing on this trend, a job as a massage therapist is a great way to play it.
Job Requirements & Skills As a member of the health care industry, a massage therapists primary goal is to improve the well-being of their customers. They do this by utilizing dozens of massage disciplines and techniques to relieve tension in the muscles, improve blood flow and remedy sore soft tissue. To accomplish these goals, a massage therapist must possess a thorough understanding of human anatomy and physiology to diagnose and rectify aches. Furthermore, they need to be in tip-top physical shape since massage therapy is taxing work that requires a certain level of cardiovascular fitness.
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Getting New Clients For A Massager Therapy Practice
Every business needs to bring in new clients. Here are a few strategies you can try as a massage therapist.
Referrals: Most massage businesses grow by word of mouth but that doesnt mean referrals always just happen on their own. You can incentivize your clients to tell their friends. Offer your clients a discount on their next appointment when someone they referred books their first appointment with you.
Reviews: 92% of prospective new clients who arent coming in from a referral will check the reviews on your massage studio listing online before booking. Its easy to set up a Google Business Profile and start getting eviews from your happy clients.
Reviews help prospective clients get the confidence they need to book you for the first time. The more high quality, high rated reviews you have, the better.
The most reviewed massage therapy practices usually ask their clients for a review. You can use PocketSuite to smart campaigns to automatically text all new clients asking them for a review.
If you dont ask for reviews, then very few people will actually remember to leave you one. And unfortunately, the people who are likely to remember to leave you a review can often be the unhappy ones. So ask your happy clients for a review!
Social Media: If you serve a lot of stress out and busy professionals, social media can remind your clients who need a massage to book you and help you connect with more people who just need to relax.
How Much Does A Therapist Make
Whether a particular therapist is a couples therapist, family counselor, or a psychotherapist specializing in a unique niche, theyve likely entered their career with one goal in mind: to help people improve their lives.
Although money wasnt the driving motivation behind their pursuit, paying bills is a reality nobody can avoid. So theres a lingering question. How much does a therapist make?
There is no typical therapist salary, as they depend on education, training, and particular clinical specialties, but in general therapists salaries fall within the range of $40,000 and $90,000. Although there are therapists who make both less and more.
Below, Ive listed salaries for various specializations along with four crucial tips to help any therapist increase their salary.
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Continue Your Education And Training To Diversify Your Skills
Taking continuing education courses and receiving additional training to diversify your skills will help increase your career value. Specializing in specific areas and techniques of massage therapy can help you increase your salary by expanding the type of services you can offer. Additionally, you can also seek additional professional training in services that are related to massage therapy to expand your service offerings and increase your salary as a massage therapist.
An Exceptionally Bright Job Outlook For The Foreseeable Future
In recent years especially, Holst says the massage therapy profession has been going through some exciting developments. And theres plenty of evidence that demonstrates this:
- The U.S. Bureau of Labor Statistics projects a whopping 22% employment increase for massage therapists. Thats almost four times the average growth rate for all occupations.
- Given the painkiller/opioid crisis, a massage therapists non-invasive services are becoming an increasingly popular and effective approach for pain management. In fact, according to the American Massage Therapy Association , 88% of adult Americans believe that massage can help reduce certain forms of pain.
- Research continues to demonstrate the effectiveness of massage therapy for pain. For example, the journal Pain Medicine states there is clear evidence supporting the efficacy of massage therapy as a pain management option.
- The benefits of massage therapy extend to mental health as well. The AMTA points to numerous studies showing that massage can help those with anxiety, and the Journal of Clinical Psychiatry has shown evidence that massage can alleviate certain symptoms of depression.
- Surveys conducted by the AMTA indicate that more and more medical doctors, chiropractors, and other healthcare providers are recommending massage to their patients.
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Mistake #: You Dont Use It And Then You Lose It
In my opinion, the number-one business related mistake of a massage therapist is not practicing upon graduation. During school, one practices their craft each day. If you stop practicing your skill set, keeping your skill set sharp, it is easy to feel like you are losing your touch.
Depending on the state in which you reside, licensure acquisition may take between four and 10 weeks. That is plenty of time to continue your education, practice on bodies, consult with your instructors and mentors, and lay the foundation for your business efforts.
Volunteering with a local organization, following up on contacts made during school, enhancing your online image and developing a marketing strategy are also a good usage of time while you wait to become legal.
Above all else, keep practicing your newly acquired skills on family and friends.
Is It Crazy To Go Into The Massage Therapy Business
If you’re going to enter into any business, you must first determine whether or not it will be profitable.
As you can see by the chart above, the median income in 2017 for massage therapists in Canada was $58,000 a year, or $30 per hour. In the United States it averaged about $45,000 a year.
Similar vocations like physical therapists, earned about $60,000 a year and medical assistants made close to $35,000. So you can easily see that massage therapists are right in the zone for earning decent money.
The job demand for massage therapists has been and will continue to be robust. Between 2009 to 2019, there was a healthy 19% increase in job demand for massage therapists in Canada. The U.S. projected a 26% increase by 2025.
One of the big reasons for the heavy demand is because of the opioid crisis. Massage Therapy Canada reports that there is a movement away from treating opioid abuse with pharmacy drugs and using alternative methods like massage therapy. There is also a similar movement away from using medical marijuana as well.
Its pretty clear that massage therapy has a strong demand for these services and a growing demand in the future.
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So What Do You Do Now
First thing is know that you will get through this!
Its not going to be easy, but believe it or not no matter how stressful it might seem along the way this disruption will pass and well come out the other side into a new normal.
The new normal might look a little different to the old normal, but the important thing is that in a few weeks or months well be back to being relatively stable again. Your business will be able to open back up and well be back to dealing with the same challenges we were focussed on before this.
Its like were being forced onto a detour right now to avoid an accident up ahead we might have to take a few rough roads to get around it, but after it passes well be able to re-route back onto the highway.
So your choice right now is about what you do in the meantime as we are re-routing.
And thats where our new tool comes in, to help you choose.
Keep These Data Caveats In Mind
When it comes to online sources for massage therapist salaries, Morgan recommends paying attention to factors like the following:
The source of the data. Does the source have bias toward inflated numbers? How is the data collected, and is it scrubbed for outliers that can skew results and make them less accurate?
The method of data collection. How was the data gathered? By students, self-reporting, anonymous survey, HR professionals?
Size of the data set. How many participating organizations and how many people does the data represent? The more organizations participating and professionals represented, the more likely the data can be considered accurate.
Date of the salary data. The marketplace is not static. The date the salary survey information was collected is important. The general labor market is trending upward at 3.1% to 3.2% annually. Thats why data should be aged to present day numbers.
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Replace Bad News With Good News About Money
Do you worry about money? Do you earn and save less than youd like? Do you owe more than youd like? If you answered yes to any of these questions, its time to awaken your prosperity consciousness.
The bad news: Your money rejection complex operates daily, blocking additional clients, money and opportunities.
The good news: When someone wants to give you something, just say, Thank you. As the Italian proverb goes, The money you refuse never does you any good.
The bad news: You have negative tapes that play repeatedly in your subconscious mind that limit your client roster and money supply. The good news: Just as you turn off your CD player when leaving home, you can turn off these tapes and transform your negative training.
You can turn your mind into a powerful money magnet. This strong affirmation helps: My mind is a money magnet, money miracle and money machine.
The bad news: You conduct your business as if resources are severely limited. The good news: You live in an abundant universe. Buckminster Fuller discovered there are enough resources on Earth for everyone to live like a millionaire. Claim your stake.
The bad news: If you doubt your massage talents, you probably doubt your ability to create a prosperous massage business.
The good news: Painter and poet William Blake said, If the Sun and Moon would doubt/Theyd immediately go out. Let your light shine and check your doubts at the door. Then leave them there.
Where The Real Money In Massage Therapy Is And How To Get It
Just like any other vocation, there is an excellent opportunity for an entrepreneurial minded massage therapist to make excellent money with their own business.
Starting a full blown massage therapy business can be a daunting task. For example, theres rent for your shop, utility costs, advertising, signage, and other things that youll need just to get started.
The good news is you dont need all of that to start your own massage therapy business. Many successful therapists have built businesses by starting small and expanding over time.
Rather than starting a bricks and mortar spa that would require serious capital, many successful massage therapists have become private contractors and freelancers.
Canadas The Globe and Mail reports that there are 26,000 massage therapists in Canada and two-thirds of them are self-employed. Many of these practitioners are mobile and transport their equipment from client to client.
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Do You Have Experience Working With My Health Condition
You should always discuss any chronic health conditions you have with your therapist before the massage begins. If you have any alignment issues or spinal injuries or conditions such as scoliosis for example, then you definitely want to work with a massage therapist who has experience working with these conditions in their past clients.
Get free estimates on Thervo from trusted massage therapists:
Jen K.
But How Much Do Private Practice Therapists Make
Salaries for Private Practice therapists vary wildly. Somearticles report an average salary of $150,000 per year, while others claim thata licensed professional counselor working in Cambridge, MA, grosses $39,778annually. The truth is somewhere in the middle.
Based on user-submitted data Indeed.com reports thatLicensed Professional Counselors earn, on average, $61,232 annually.
But averages only say so much.
If we return to the BLS page for mental health counselors wecan see that salaries differ quite depending on state, sector, and years ofexperience.
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Knowledge Plus Life Experience
While it might add value to a certain audience to have academic credentials, its more about having something to share. When you focus on a thought called, Im not able to support myself you sabotage your dreams.
You must always hold your desired outcome with a high energetic. Do not focus your energy on why your goals arent possible. That will only keep you from achieving it.
Thoughts that make your desires seem impossible are actually keeping your goals out of reach.