How La Massage Boutique The Now Is Expanding Nationally Amid The Pandemic
The NOW’s Silverlake location is a minimalist’s spa paradise, filled with natural materials and … Tulum vibes.
Los Angles-based, design-driven massage boutique the NOW launched in 2016 as an everyday-luxury massage destination for stressed Angelenos. Chief Creative Officer and Co-founder Gara Post soon opened four locations across the county, from Santa Monica to Studio City, guided by principles of best-in-class therapist training and perfectly styled, zen-beach-chic interiors. Now, Post and the team are embarking on an franchise-based expansion of The Now across 54 new markets. Read on to learn how this LA-based wellness boutique is going national amid the pandemic.
Given the current climate, we are all in need of more massage. But the current climate is also challenging for brick-and-mortar retailers. How has the pandemic changed how you do business?
What is different about the NOWs franchise model? How did you develop this approach?
What do you hope these new communities will find at their local NOW studios?
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When did you start signing on franchisees? How did you find these partners?
Our goal was always massages for all and that included a plan for national expansion. Since our decision to franchise in 2019, The NOW has been growing and gaining new territories all over the country. As the process continues to evolve, weve been getting more emails and inquiries from entrepreneurs and wellness enthusiasts looking to open a NOW Massage in their city. We also rely heavily on organic lead-gen and word-of-mouth referrals. Our digital and social footprint keeps growing and we highlight the franchise opportunity and encourage our followers to spread the word. Our ideal partner is an entrepreneurial self-starter who has a passion for the wellness space and self-care. We also have an in-house sales/development team fielding requests, and work with a selection of top-notch brokers around the country who introduce The NOW to different markets. With so much growth in the massage space over the past decade, we understand that there is a lot of interest from all types of investors who see this emerging sector as a great opportunity. Plus, it is a way to give back to the community by providing an escape from the stress of daily life and tech overload.
How are you supporting new franchisees during the pandemic and beyond?
Has there been any benefit to expanding during this time?
What else is in store for the NOW?
The Now Massage Lincoln Park
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The NOW offers a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy.
The NOW is designed to serve as a sanctuary from the bustling city. Our aesthetic incorporates raw elements and natural materials to create a chic minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned with nature and form the ultimate zen environment for optimum relaxation.
The NOWs menu was crafted with the individual in mind with fully customizable enhancements from our Deep Tissue add-on, to Calm Balm, to our wildcrafted Herbal Heat Therapy among others. Come in for a 25 minute massage after a long day or book that refreshing 80 minute deep tissue for some real you-time.
Coming SoonMon-Sat: 9:00 am 9:00 pmSun: 10:00 am 8:00 pm
- Guests can choose between three signature massage styles and pair their service with a variety of custom enhancements
- Enhancements include Herbal Heat Therapy, Deep Tissue, Fresh Eyes, Gua Sha and Classic or Hemp Calm Balm
- Massage therapists receive advanced training on The NOWs custom services that go far beyond the traditional modalities
- The NOW branded product line and custom jewelry collection is available for purchase at the boutique
- Massages starting at $50
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Tips & Reviews For The Now Massage
- Nov 2021
Wow! Definitely exceeded my expectations.? well organized place? my massage therapist was truly strong!? the quality of service goes well with the price? if my massage therapist can really get my knots out and put me to sleep at the same time, I call it a pure magic
- Nov 2019
The ambiance, decor, massage therapist, the smell, mood, the calm sound therapy and THE MASSAGE was incredible. It was a birthday, self care treat to myself and I enjoyed everything minute of it. When you call in to make your appointment, be sure to confirm that you’re speaking to the actual location that you want to go to and don’t be late. They emphasize that the appointment blocks can’t overlap into someone else’s appointment and your appointment will then be shortened. So happy I got there early so I could enjoy it in its entirety.
- Oct 2019
I absolutely love The Now. The space is so calm and beautiful, great products, and decent prices for great massages. It can be hit or miss with your massage therapist, so once you find someone who you like – stick with them. For me, thatâs Kevin . Heâs a phenomenal body worker and so kind.
Ideal Candidate & Qualifications
As one of the few semi-absentee models in franchising, we are looking for franchisees who are passionate about wellness, see the value in massage and self-care, and have a desire to make a positive impact on their community. Candidates must exhibit strong people skills, be able to manage and motivate a team, have sufficient financial resources, will follow the blueprint of a proven business model, and have demonstrated success in their current profession.
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Massage Concept From La Pulls Back Curtain On First 2 Dallas Studios
UPDATE 6-23-2021: The Greenville Avenue studio will open Thursday, July 1, with membership specials and complimentary enhancements with all massage bookings. The new boutique joins an existing location in North Dallas that opened in May.
Dallas is gaining not only people, restaurants, coffee, and skincare from the West Coast, we’re now getting their massage studios, too.
A Los Angeles-based wellness concept called The NOW Massage will debut its first two Texas locations in Dallas this spring: on Greenville Avenue and in the Preston Forest Village shopping center.
We are excited to open our Dallas boutiques and continue The NOWs national expansion by bringing our unique aesthetic and elevated massage experience to the local community, says Don Michael, president of The NOW Massage, in a release.
The NOW touts itself as “having the approachable luxury of a neighborhood spa with quality massages and custom enhancements that offer relaxation and healing.”
Services include three signature, Swedish-inspired massage styles:
- The NOW, a signature relaxation massage.
- The HEALER, an energy-balancing massage designed to reduce stress.
- The STRETCH, a sports-inspired recovery massage.
Each massage is available for 25-minute , 50-minute , and 80-minute appointments.
They also sell a branded product line and custom jewelry collection designed by co-founder and chief creative officer Gara Post.
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We are excited to open our first Atlanta boutique and continue The NOWs national expansion by bringing our unique aesthetic and elevated massage experience to the area, said Gara Post, Co-Founder + Chief Creative Officer of The NOW Massage, in a press release.
Each NOW massage boutique uses canvas draping to separate therapy spaces creating an airy feeling that adds to the relaxing atmosphere, according to the release. Massage therapists receive advanced training on The NOWs custom services that go far beyond the traditional modalities and are designed specifically for stress relief, health improvement and relaxation.
At The NOW, guests can choose between three signature massage styles and pair their service with a variety of enhancements. The Swedish-inspired options include The NOW, a signature relaxation massage The HEALER, an energy-balancing massage designed to reduce stress and The STRETCH, a sports-inspired recovery massage.
Guests can choose from custom enhancements such as Herbal Heat Therapy, Deep Tissue, Fresh Eyes, Calm Balm, Hemp Calm Balm, and Gua Sha, a traditional Chinese medicine technique that uses smooth rose quartz tools to target specific areas of the body.
The NOW branded product line and custom jewelry collection, designed by Post, is available at boutiques and online for guests who want to bring a piece of The NOW lifestyle home with them.
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How It Works
You customize a gift
Gift up to $1,000 with the suggestion to use it at The NOW Massage. Delivered in a personalized greeting card.
They receive the gift
Gifts can be sent by email, SMS*, mail or you can print it yourself.
They enjoy it!
They redeem the gift on our website and choose to deposit the funds in their bank account, Paypal account or to have a Visa Gift Card mailed to them.
They can spend the money at The NOW Massage or anywhere else they like!
Why Us
The NOW has differentiated itself from key competition by connecting with the 147 million untapped Gen Z and Millennial generations. With a proven concept and stunning key metrics, the growing lifestyle brand is looking forward to bringing their thoughtfully crafted menu with customizable enhancements, healing products and singular design aesthetic to cities all over the United States.Our business is supported by compelling key characteristics that become the building blocks of our franchisees success:
- Open multiple units
- In depth training + support through all stages of your business
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