American Massage Therapy Association
The mark consists of a shield design consisting of an outer border and a inner border forming a narrow band on the shield with the words “AMERICAN MASSAGE THERAPY ASSOCIATION” appearing in upper case lettering on the narrow band on the shield, with a field centrally located on the shield having a pair of hands extending upward on the field and grasping a torch with flames extending upward from the torch, with an upwardly curved band joined beneath the shield with the letters “AMTA” appearing in upper case lettering on the upwardly curved band.
AMERICAN MASSAGE THERAPY ASSOCIATION AMTA® trademark registration is intended to cover the categories of providing on-line trade directory services for consumers, namely, providing information to the general public concerning the names, addresses and telephone numbers of professional massage therapists.
How To Choose A Massage Therapist
American massage consumers view the American Massage Therapy Association® as the most respected and credible name in massage therapy four times higher than any other massage organization or business.
- Consumers prefer their massage therapist be a member of AMTA four to one over any other national massage organization or business.
- AMTA remains the most trusted name in massage therapy by a ratio of more than 5-1 among adults who have had a massage in the past year.
- Consumers see AMTA as having the best trained and educated massage therapists.
- Twice as many massage consumers in the past year looked for an AMTA massage therapist compared to members of any other group.
- 21 percent of consumers surveyed reported receiving a massage from a professional massage therapist in the past year.
Finding a professional massage therapist is vital to a positive massage experience. AMTA massage therapists have demonstrated a level of ability through education and/or testing, adhere to a code of ethics and must meet continuing education requirements. AMTA offers a free professional massage therapist locator service at FindaMassageTherapist.org.
Memorandum Opinion And Order
ELAINE E. BUCKLO, District Judge
Plaintiff American Massage Therapy Association , which was established in 1943, represents and provides services to over 46,000 massage therapists and 375 massage therapy institutions. In 1996, AMTA established the Commission on Massage Therapy Accreditation , a specialized accrediting agency recognized by the United States Department of Education. Institutions accredited by COMTA may apply for participation in federal financial aid programs. The accreditation process includes on-site observation and evaluation by independent professionals as well as self-study. Currently, 69 schools have been accredited and more are in the application process.
After numerous requests that the defendants cease using the COMMTA and Council Overseeing Medical Massage Therapy Accreditation marks went unheeded, AMTA filed this suit. AMTA moves for a preliminary injunction preventing the defendants from infringing upon AMTA’s marks. I grant the motion.
A certification mark is “any word, name, symbol, or device . . . used by a person other than its owner . . . to certify . . . quality, accuracy, or other characteristics of such person’s goods or services.” 15 U.S.C. § 1127. A party seeking a preliminary injunction under Rule 65 of the Federal Rules of Civil Procedure must demonstrate that:
Club Gene Georgetti Ltd. P’ship v. La Luna Enters.citing A.J. Canfield Co. v. Vess Beverages, Inc.Id.
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American Massage Therapy Association Job Bank
- Successful, growing, family-oriented practice with high client retention.
- Provide personalized results in a relaxed, welcoming studio.
- All equipment, supplies & laundry service provided.
- LMT’s are professional, caring, independent, positive, driven to exceed expectations. Expect to grow professionally and personally.
- LMT’s provide Swedish/relaxation, therapeutic massage and deep tissue massage for women, men & children.
- Paid training & professional development.
- We support a healthy work/life balance.
- You’ll feel valued, appreciated & supported in your journey as a successful LMT with us!
- Licensed massage therapist in Wisc.
- Our ideal candidate: outgoing, assertive, self-starter, professional and positive in attitude, demeanor & presentation.
- We are looking for: LMT’s who seek opportunities to grow professionally and personally.
- Our LMT’s are always: passionate about massage and have a nurturing, caring presence.
- Company Name: Radiant Healing Massage & amp Wellness
- Position Title: Massage Therapist
500 Davis Street, Suite 900Evanston, Illinois 60201
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American Massage Therapy Association Lists Achievements Of The Past Decade
The American Massage Therapy Association is one of the nations largest massage membership organizationsand with its professionally and politically active membership including more than 58,000 massage therapists, it has spearheaded many activities and initiatives over the past decade.
From engaging in government relations to providing massage to 9-11 rescue workers, AMTA members may count many achievements since 2000.
AMTA launched major initiatives, took bold action to advance the profession and offered unmatched benefits to its members in the past 10 years, stated an association press release. As the new decade begins, the association reflects on its past 66 years and looks ahead to new challenges.
The AMTA has posted short articles on 20 association-related topics from the past decade, which may be viewed here:
Surveys Show Changes in Consumer Use and Views of Massage
AMTAs Find a Massage Therapist® National Locator Service Jumps from 4,000 to 60,000 Users per Month
AMTA Members Step Up After 9/11
AMTA Helps Members Affected by Gulf Hurricanes
CVOP Galvanizes Chapter Leadership Development
AMTA Launches Volunteer Connections to Give Back to the Community
Online Job Bank Connects AMTA Members to Massage Job Openings
AMTA Expands CE Offerings with Launch of Online Courses
AMTA Launches Online Shopping Mall Savings Help Reduce Cost of Business
AMTA Promotes Massage and Members through Media Boosts Coverage and Use of Massage
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Proposed Utah Bill Raises Legal Concerns Of Who Can Safely Practice Massage
Legal Newswire POWERED BY LAW.COM
The American Massage Therapy Association opposes the new Utah Senate Bill, S.B. 180, titled “Massage Therapy Practice Act Amendments” which would create two substandard tiers of licensure for massage therapy. This bill is being met with strong resistance from Licensed Massage Therapists as well as all of the national massage organizations and schools, and many say it would facilitate illicit activity, trafficking and prostitution under the guise of massage.
AMTA encourages all Utah massage therapists and concerned residents to take action now and contact your representatives.
AMTA is concerned that SB 180 could flood Utah with two lower tiers of licensed therapists: “Certified Massage Practitioners” and “Massage Assistants in Training” which would lack the basic entry-level skills, knowledge, and training to safely practice massage therapy. These positions would only be required to undergo 150 educational training hours, compared to the 600 hour current minimum standard. Allowing inadequately-trained individuals to practice massage on the public opens the door for potential harm or injury to the consumer.
“AMTA believes in maintaining fair and consistent licensing of massage therapy in all states. This means requiring high levels of education and training for all massage therapists to continue to support the credibility, professionalism, and efficacy of massage therapy,” said Michaele Colizza, AMTA National President.
Reasons To Get A Massage
Consumers have quickly learned the value and efficacy of massage therapy as an important approach for health and medical conditions.
- As few as 32 percent of individuals believe massage therapy is only a form of pampering.
- In the 12 months ending June 2020, 23 percent of massage consumers received their last massage at a spa.
- 83 percent of consumers agree that massage therapy should be considered a form of health care.
- 63 percent of massage consumers have used massage for a health or medical reason in the 12 months ending June 2020.
- 29 percent of consumers had a massage for pain relief/pain management in the 12 months ending June 2020.
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Medical Providers Are Recommending Massage
Medical providers and doctors are more commonly viewing massage therapy as a complementary option to address health concerns.
Of consumers who discussed massage therapy with their doctor or medical provider:
- 25 percent were referred to a massage therapist.
- 24 percent indicated they were strongly recommended by their doctor or medical provider to receive a massage.
- 23 percent indicated that they were encouraged by their doctor or medical provider to receive a massage.
- 19 percent were told that a massage might benefit them.
- About AMTA
The American Massage Therapy Association is the largest non-profit professional association representing the massage therapy profession. AMTA provides information about massage therapy to the public and works to improve the professional climate for massage therapists.
The association also helps consumers and healthcare providers locate professional massage therapists nationwide, through AMTAs Find a Massage Therapist® free national locator service.
Consumers Are Discussing Specific Medical Conditions With Their Doctors
Of consumers that discussed massage with their doctor:
- 57 percent of respondents discussed pain relief or pain management with their doctor.
- 36 percent discussed injury recovery or rehabilitation with their doctor.
- 47 percent discussed soreness, stiffness, and spasms with their doctor.
- Other conditions discussed included headaches, pregnancy, and relaxation or stress reduction.
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Top Reasons For Getting Last Massage In 2020
- 93 percent of individuals surveyed view massage as being beneficial to overall health and wellness.
- 92 percent of individuals surveyed believe that massage can be effective in reducing pain with 25 percent of respondents stating they have used massage therapy for pain relief.
- Consumers received an average of 3.5 massages in the past 12 months.
Massage For Health And Wellness
75 percent of individuals surveyed claim the primary reason for receiving their last massage in the 12 months ending June 2020 was health or wellness or stress related .
Health or wellness reasons included pain relief, soreness, stiffness or spasms, injury recovery, migraines, prevention, pregnancy or prenatal, and general well-being.
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